Diagnosed with coeliac disease as a child, I quickly learned how confusing and powerful, the world of nutrition and wellness can be. That early experience taught me the importance of clear, reliable information when it comes to making empowered choices about our health. It’s this empathy and insight that shape everything I write.
Later, as a competitive dragon boater representing both national and international teams, I discovered the strength of movement, discipline, and community. These values became part of who I am, not just in sport, but in life and in business.
Today, I bring that same energy, focus, and lived experience to the content I create. I help fitness, nutrition, and wellness professionals like you communicate with clarity and confidence, so you can grow your impact, inspire your audience, and build a brand that truly changes lives.


I focus on your audience’s needs, crafting copy that feels as inviting as a chat over coffee.

I’ve walked (and raced) in the shoes of your clients, giving me a unique understanding of what they value.

I keep informed of the latest nutrition and fitness insights.

Every word matters, and I make sure yours are always perfect.
“As a very busy fitness trainer, I just didn’t have the time to keep up with updating my business content.
I engaged Claire to help with writing articles and blog posts and more recently a fortnightly newsletter.
The result has been sharing great content that connects with my community while I focus on providing a fitness service to my clients.
I am really happy and highly recommend Claire for anyone needing health and wellness copywriting!”

Personal Trainer, LIFT Inner West
(i) provide details of a business promotion
and
(ii) raise the profile of my team members
Claire visited my business and took the time to really understand our services and the message I wanted to communicate to my clients.
I am really happy with the results – an EDM which was clear, compelling, perfectly aligned with our brand’s voice and which has resulted in client bookings!
Working with Claire has been an absolute pleasure!
I highly recommend Claire for anyone looking for wellness copywriting services!”

Franchisee Owner, City Cave Balmain
“The Civil Aviation Academy has used Claire’s services for editing and formatting for several years. Her work is always on time and meticulous. Claire is happy to learn new skills if needed to meet our needs. We would recommend Claire to anyone needing a high standard and prompt return of any form of documentation, including lengthy manuals or short marketing material.”

CEO / Business and Training Manager, Civil Aviation Academy Australasia
“Claire recently re wrote my content for my website to promote my cooking sauces and Meat Loving Sauce Pack.
Claire was very methodical in her approach to achieving my goals. Our first meeting was to find out about myself and my business as the information drawn from this meeting was the foundation for her excellent work in delivering my message.
The message she crafted is expertly expressed, concise, engaging and easy to read. Claire’s ability to choose words that communicate the value and benefits of my products with clarity and impact is something I am very proud to showcase on my site.
Claire is a true professional copywriter and an absolute pleasure to work with. Her easy – going nature coupled with her dedication to making sure that I was totally satisfied made for a very positive and stress – free working experience with her. I highly recommend her.”

Owner – Butcher’s Pride, Philby’s Fine Foods
“I had the pleasure of working with an exceptional copywriter who truly understands the art of wordsmith. Claire’s ability to craft compelling and engaging content is nothing short of remarkable. Her work applies simple language, clear and precise descriptions, and targeted wording transformed our real estate agency’s marketing materials. Thanks to Claire’s expertise, our property listings now shine with captivating descriptions that draw in potential buyers effortlessly. Undoubtedly elevated our marketing efforts, and I couldn’t be more thrilled with the results. If you’re looking for a copywriter who delivers outstanding results, look no further – Claire is the one you need.”
Principal, Helium Property
“I have engaged Claire’s services to proofread website copy for the past year and I couldn’t be happier with the feedback she provides. As a copywriter, Claire has an insight into what is needed for engaging website copy. As a proofreader, Claire has an eye for detail – she WILL find a needle in a haystack! Claire picks up any grammar and punctuation errors as well as inconsistent word use, even if I send through 10 pages of website copy at once. I know my copy will come back polished and client ready once it has been to Claire for proofreading. Love working with you, Claire!”

Freelance Copywriter, Perth
Your fitness, nutrition, and wellness business deserves writing that inspires confidence, builds trust, and drives results. If you’re ready to elevate your brand with professional, empathetic content that truly connects, I’d love to hear from you.