You have a wellness business website. It looks professional, it has a services and contact page. And yet you, a wellness business owner, have been wondering why website isn’t converting visitors into enquiries? For many fitness, nutrition and wellness businesses, often the reason is not how...
Introduction Fitness has been front and centre most of my life. And as someone who has spent time over 30+ years looking for the right personal trainers, fair to say I have looked at many personal training websites in my time. And my experience is that...
Introduction As a wellness business owner and particularly in the midst of the current AI frenzy, you have been wondering if and why blogging still matters for wellness businesses. It is a fair thing to question. But here is what I keep coming back to –...
Search Is Changing — But the Fundamentals Haven’t Disappeared Search is evolving quickly. With AI-generated summaries now appearing in search engines such as Google, many business owners are wondering what this means for the way they write their website copy. Should you be doing things differently?Is...
