Introduction With tools such as ChatGPT now widely available, many small business owners are asking the same question: when it comes to AI vs copywriter for website copy, which option actually works best? It’s a fair question. Especially if you’re trying to move quickly, keep costs...
Website copy that converts rarely begins with writing. Clear website copy often looks simple. (And by “website copy”, I simply mean the words on your website.). It reads smoothly. It feels natural. It guides visitors without seeming pushy. And when it works well, it can even...
Introduction You can’t figure out why your website isn’t converting. You can have a website that looks professional, sounds fine, and includes all the “right” information and yet still find that it is not bringing enquiries. When we talk about a website “converting”, we simply mean...
Introduction When I’m talking with other business owners at networking events, I’m often asked, “What does a copywriter do?” It usually comes after they have explained that something doesn’t feel quite right with their website. The words sound fine, the information is there, and yet the...
