Whether you need compelling website copy or persuasive email campaigns, I create clear, confident, and results driven content tailored to your brand. With the right messaging, you can build stronger relationships with your audience and grow your business.
Focus on what you do best, running and scaling your business, while I, handle crafting the words that drive impact and results.
Your website is your 24/7 salesperson. Ensure it's working for you, not against you! I create engaging, conversion focused web pages that showcase your business, reflecting your values and services with clarity. Whether it’s refreshing a single page or crafting an entire site, I've got you covered.
Build stronger client connections with tailored email campaigns that deliver value and help your brand stay top of mind (without feeling pushy). My email writing is focus on nurturing relationships while showcasing your expertise.
Position yourself as an authority in your field with thoughtful, readable blogs that resonate with your audience. My blog content writing boosts SEO, highlights your expertise, and helps grow your digital presence.
Struggling with clunky copy or typos that undermine your brand’s professionalism? I will refine your content, clarifying, and polishing, so it flows naturally and hits the mark every time.
If this is you then know you’re not alone.
Heck, I’m a business owner too and I totally understand feeling thinly stretched trying to do all of the businessy things. We wear so many hats (the number has to be in double digits, right?), it can be very tricky fitting in all on the (oh-so-never-ending) to-do list!
Between looking after clients and spending time getting your business ‘out there’, you’re thinking ‘good luck with finding any free window to also update a website!’.
And yet, as a personal trainer, dietitian, gym owner or wellness coach with a depth of experience in your field, you want your website to reflect what you do and why it matters.
The why it matters part…well that’s the gold that earns the trust and confidence of the humans you set up your business to help.
But then that pesky self-doubt creeps in:
Or maybe:
If any of that sounds familiar, you’re not the only one, and it doesn’t mean you’re doing anything wrong. It just means your website copy needs a little more intention, clarity and care behind the words. And helping you with that, well that’s my thing.
I’m a professional copywriter with a genuine passion for fitness, nutrition, and wellness.
I help you create clear, relatable content that sounds like you, connects with your ideal clients, and helps grow your business.
Creating polished and impactful copy doesn’t have to be complicated.
We start with a free consultation to discuss your needs, goals, and determine if we’re the right fit.
You complete a simple project brief, and I outline a clear plan detailing timings, costs, and deliverables.
I share a concise outline with proposed headings and high-level content to confirm tone and direction.
I expand the draft into a fully detailed version for your feedback, incorporating any necessary adjustments.
Using your input, I fine-tune the content into a polished final draft ready to showcase your brand.
I offer a range of copywriting services tailored to fitness, nutrition, and wellness businesses. These include website copywriting, copy editing and proofreading, email newsletters and EDMs, and blog content creation. Each service is designed to help you connect with your audience, build trust, and grow your business.
High-quality copy can elevate your business by improving your online presence, boosting website conversion rates, and fostering stronger connections with your clients. It ensures your message is clear, engaging, and aligned with your brand, helping you stand out in a competitive market.
Yes, I specialise in fitness, nutrition, and wellness copywriting. My experience in these industries allows me to create content that speaks directly to your audience while showcasing your expertise and services.
The process starts with a no-obligation 15-minute consultation to discuss your needs and determine if we’re the right fit. Once we agree on the scope, I’ll gather information about your target audience, business goals, and brand voice. From there, I’ll develop a draft and work with you to refine it until it’s perfect.
Timelines vary depending on the scope and complexity of the project. For smaller projects, such as a single web page or email copy, it may take a few days. Larger projects, such as a full website or multiple pieces of content, typically require more time. I’ll provide a clear timeline during our initial consultation.
Pricing depends on the specific service and project requirements. For example, website copywriting packages start at £500 for a single page. Other services, such as email campaigns and blog writing, are priced based on factors like word count, research needs, and complexity. I’ll provide a detailed cost estimate after discussing your requirements.
Absolutely! I offer copy editing and proofreading services to polish and refine your existing content. Whether you need help with structure, grammar, tone, or overall flow, I’ll ensure your copy is clear, professional, and aligned with your brand.
Yes, SEO is an integral part of my copywriting services. I perform thorough keyword research and integrate these naturally into the content to boost your website’s visibility on search engines while prioritising readability and engagement.
Client satisfaction is my priority. I offer revisions as part of the process to ensure the final content meets your expectations and aligns with your business goals.
“As a very busy fitness trainer, I just didn’t have the time to keep up with updating my business content.
I engaged Claire to help with writing articles and blog posts and more recently a fortnightly newsletter.
The result has been sharing great content that connects with my community while I focus on providing a fitness service to my clients.
I am really happy and highly recommend Claire for anyone needing health and wellness copywriting!”
Personal Trainer, LIFT Inner West
(i) provide details of a business promotion
and
(ii) raise the profile of my team members
Claire visited my business and took the time to really understand our services and the message I wanted to communicate to my clients.
I am really happy with the results – an EDM which was clear, compelling, perfectly aligned with our brand’s voice and which has resulted in client bookings!
Working with Claire has been an absolute pleasure!
I highly recommend Claire for anyone looking for wellness copywriting services!”
“The Civil Aviation Academy has used Claire’s services for editing and formatting for several years. Her work is always on time and meticulous. Claire is happy to learn new skills if needed to meet our needs. We would recommend Claire to anyone needing a high standard and prompt return of any form of documentation, including lengthy manuals or short marketing material.”
“Claire recently re wrote my content for my website to promote my cooking sauces and Meat Loving Sauce Pack.
Claire was very methodical in her approach to achieving my goals. Our first meeting was to find out about myself and my business as the information drawn from this meeting was the foundation for her excellent work in delivering my message.
The message she crafted is expertly expressed, concise, engaging and easy to read. Claire’s ability to choose words that communicate the value and benefits of my products with clarity and impact is something I am very proud to showcase on my site.
Claire is a true professional copywriter and an absolute pleasure to work with. Her easy – going nature coupled with her dedication to making sure that I was totally satisfied made for a very positive and stress – free working experience with her. I highly recommend her.”
Owner – Butcher’s Pride, Philby’s Fine Foods
“I had the pleasure of working with an exceptional copywriter who truly understands the art of wordsmith. Claire’s ability to craft compelling and engaging content is nothing short of remarkable. Her work applies simple language, clear and precise descriptions, and targeted wording transformed our real estate agency’s marketing materials. Thanks to Claire’s expertise, our property listings now shine with captivating descriptions that draw in potential buyers effortlessly. Undoubtedly elevated our marketing efforts, and I couldn’t be more thrilled with the results. If you’re looking for a copywriter who delivers outstanding results, look no further – Claire is the one you need.”
“I have engaged Claire’s services to proofread website copy for the past year and I couldn’t be happier with the feedback she provides. As a copywriter, Claire has an insight into what is needed for engaging website copy. As a proofreader, Claire has an eye for detail – she WILL find a needle in a haystack! Claire picks up any grammar and punctuation errors as well as inconsistent word use, even if I send through 10 pages of website copy at once. I know my copy will come back polished and client ready once it has been to Claire for proofreading. Love working with you, Claire!”
Freelance Copywriter, Perth
Stop staring at a blank screen and leave your Website Copywriting to an experienced writer who understands the fitness, nutrition, and wellness landscape.
