Your fitness, nutrition, or wellness business has just had a win, big or small, they all count!, and you want your loyal fanbase (aka your lovely clients) to be the first to know.
Maybe you’ve got 5 top tips that could really help them stay on track with their fitness, nutrition, and wellness goals. Or maybe you want to share something a little more about you, like the time your Gran’s 90th ended with her out muscling everyone to guard her Chardonnay!
Whether it’s business news, advice, or a friendly check-in, email is a powerful way to stay connected with the community you’ve worked so hard to build.
To show them they are top of your mind.
That’s where I come in, as your email copywriter for all things fitness, nutrition, and wellness related.
Newsletters are regular updates that keep your audience engaged by providing tips, insights, or resources. They help demonstrate value and remind clients about your business.
EDMs are one-off emails designed to achieve specific goals like launching new programmes, announcing promotions, or celebrating milestones.
My writing strikes the perfect balance between professionalism and personal connection. I craft emails that feel authentic while delivering results. Here’s how I can help your fitness, nutrition, or wellness business thrive through email marketing:
Attention grabbing subject lines to boost open rates.
Your emails will address real challenges your clients face, offering helpful and authentic solutions.
Every email is written in your unique voice, ensuring consistency across all touchpoints.
Encouraging readers to take the next step without feeling pressured.
Email engagement services focus on creating email campaigns, such as newsletters and EDMs (Electronic Direct Mail), that connect with your audience, enhance your brand loyalty, and achieve specific business goals. This includes writing tailored and professional email content that reflects your tone of voice and engages your readers.
Newsletters offer a consistent way to stay connected with your audience by sharing updates, valuable tips, or personal insights. They build trust, keep your business top of mind, and demonstrate your expertise in fitness, nutrition, and wellness. Regular newsletters also help foster long-term relationships with your clients by providing ongoing value.
An EDM (Electronic Direct Mail) is a one-off email designed with a specific goal in mind, such as launching a new programme or announcing a special promotion. Unlike newsletters, which are sent regularly, EDMs are typically shorter and focus on driving immediate action, like signing up for a class or taking advantage of an offer.
Professionally crafted newsletters and EDMs ensure your emails grab attention and deliver results. With expert email engagement services:
While emails themselves don’t directly impact SEO rankings, the techniques I use ensure your content complements other SEO efforts. For example, newsletters can link to blog posts or website pages, boosting traffic and visibility. This creates a cohesive marketing strategy where email engagement supports overall SEO goals.
The process starts with understanding your brand goals, audience, and messaging needs. Together, we’ll create a strategy, whether for a single EDM or ongoing newsletters. I’ll then craft the content, ensuring it’s engaging, clear, and professional. Revisions are included to guarantee the final product perfectly matches your vision.
Email engagement pricing starts at £400 for emails up to 600 words. Costs may vary depending on factors such as the level of research required, frequency, and complexity. I’ll provide a detailed estimate after discussing your specific requirements.
No problem! If you’ve created a draft, I can refine it through editing and proofreading. This ensures your message is polished, professional, and in line with your brand voice while maintaining a clear focus on your objectives.
Newsletters are ideal if you’re looking to keep in regular touch with your clients and provide ongoing value through tips, updates, or insights. EDMs are a better fit if you need to announce an event, launch, or promotion with a clear call-to-action. I can help you determine which option best suits your goals during our initial chat.
“As a very busy fitness trainer, I just didn’t have the time to keep up with updating my business content.
I engaged Claire to help with writing articles and blog posts and more recently a fortnightly newsletter.
The result has been sharing great content that connects with my community while I focus on providing a fitness service to my clients.
I am really happy and highly recommend Claire for anyone needing health and wellness copywriting!”
Personal Trainer, LIFT Inner West
(i) provide details of a business promotion
and
(ii) raise the profile of my team members
Claire visited my business and took the time to really understand our services and the message I wanted to communicate to my clients.
I am really happy with the results – an EDM which was clear, compelling, perfectly aligned with our brand’s voice and which has resulted in client bookings!
Working with Claire has been an absolute pleasure!
I highly recommend Claire for anyone looking for wellness copywriting services!”
“The Civil Aviation Academy has used Claire’s services for editing and formatting for several years. Her work is always on time and meticulous. Claire is happy to learn new skills if needed to meet our needs. We would recommend Claire to anyone needing a high standard and prompt return of any form of documentation, including lengthy manuals or short marketing material.”
“Claire recently re wrote my content for my website to promote my cooking sauces and Meat Loving Sauce Pack.
Claire was very methodical in her approach to achieving my goals. Our first meeting was to find out about myself and my business as the information drawn from this meeting was the foundation for her excellent work in delivering my message.
The message she crafted is expertly expressed, concise, engaging and easy to read. Claire’s ability to choose words that communicate the value and benefits of my products with clarity and impact is something I am very proud to showcase on my site.
Claire is a true professional copywriter and an absolute pleasure to work with. Her easy – going nature coupled with her dedication to making sure that I was totally satisfied made for a very positive and stress – free working experience with her. I highly recommend her.”
Owner – Butcher’s Pride, Philby’s Fine Foods
“I had the pleasure of working with an exceptional copywriter who truly understands the art of wordsmith. Claire’s ability to craft compelling and engaging content is nothing short of remarkable. Her work applies simple language, clear and precise descriptions, and targeted wording transformed our real estate agency’s marketing materials. Thanks to Claire’s expertise, our property listings now shine with captivating descriptions that draw in potential buyers effortlessly. Undoubtedly elevated our marketing efforts, and I couldn’t be more thrilled with the results. If you’re looking for a copywriter who delivers outstanding results, look no further – Claire is the one you need.”
“I have engaged Claire’s services to proofread website copy for the past year and I couldn’t be happier with the feedback she provides. As a copywriter, Claire has an insight into what is needed for engaging website copy. As a proofreader, Claire has an eye for detail – she WILL find a needle in a haystack! Claire picks up any grammar and punctuation errors as well as inconsistent word use, even if I send through 10 pages of website copy at once. I know my copy will come back polished and client ready once it has been to Claire for proofreading. Love working with you, Claire!”
Freelance Copywriter, Perth
Your clients want to hear from you and with professionally crafted email content, you can reach out in a way that feels authentic and impactful.
Stay engaged. Stay visible. Stay connected. All with the power of great email content tailored perfectly to your brand.
