Working with me is designed to be simple, collaborative, and stress-free. I believe in open communication and taking the time to truly understand your needs. Here’s how we’ll achieve your perfect copy, step by step:
We start with a free, no-obligation Zoom call to chat about your project, your business and what you're hoping to achieve. It's a relaxed conversation — no pressure, no jargon. Just a chance to make sure we're a good fit before we go any further.
I will put together a clear proposal outlining the scope, timeline and investment for your project. When you are happy to proceed, I will send through your first invoice (50% of total project fee) and upon receipt of payment, I will arrange a Zoom briefing meeting with you.
I will send you my creative brief — a set of questions designed to help me understand your business, your clients and what you want your copy to say and feel like. Have a read through in your own time before we meet. There are no right or wrong answers — it's simply a way of gathering your thoughts ahead of our briefing session.
In our Zoom meeting we will work through the creative brief together. This is where I get to really understand your business, your clients and your vision for the copy. The more you share, the better the copy will reflect you and your brand. I will record the session so I can refer back to it accurately when writing the copy.
With a clear understanding of your business and goals, I will get to work on your copy and I will deliver a detailed first draft for your review along with your second invoice. We will then meet on Zoom to work through your feedback together — what is working, what needs adjusting and anything you would like approached differently.
Using your feedback I will refine the copy into an updated second draft. We will meet on Zoom again to review the second draft together, focusing on the finer details — tone, structure and the specific words and phrases that make your copy feel authentically yours. Minor finishing touches can be addressed at this stage before final delivery.
With your revisions incorporated, I will deliver the final copy — polished, publication-ready and reflecting everything we have worked through together. Any minor finishing touches can be made at this stage. Your final invoice (for the remaining 50%) will be due on delivery.
This clear and collaborative process ensures that crafting the perfect copy for your business feels as seamless as possible.
Your fitness, nutrition, and wellness business deserves writing that inspires confidence, builds trust, and drives results. If you’re ready to elevate your brand with professional, empathetic content that truly connects, I’d love to hear from you.
