You know your clients. I know how to write for them. As a fitness, nutrition, and wellness website copywriter and content writer I specialise in helping you say the right things the right way.
If you’re wrestling with your website and feeling those stress levels soar, I’d love to take that stress (and that squint-inducing Word doc) off your hands!
I specialise in fitness, nutrition, and wellness copywriting, crafting clear, strategic, and human first content that connects with your audience and helps you achieve your goals.
With my turbo charged fitness, nutrition, and wellness website copywriting services, I specialise in transforming half finished or outdated website pages into clear, compelling, and confident content that truly resonates with your audience.
Whether you’re looking to refresh your homepage, optimise service pages, or create engaging blog posts, my goal is to craft copy that not only connects with your clients but also drives results.
Together, we’ll create content that supports your fitness, nutrition, and wellness business goals, helping you stand out in a competitive market and build lasting relationships with your customers.

Whether you’re just starting out, looking to refresh your content, or need help with specific pages, my website copywriting packages are designed to align with your business needs.
One Page / Up to 600 words
Struggling with that one critical page that doesn’t feel quite right? Whether it’s your Home, About, or Services page, I can help clear up the confusion and craft content that truly resonates with your audience.
What’s Included:
Three Pages
Need the essentials? If you’re launching or building your online presence, this package delivers polished copy for your Home, About, and Services pages to set a strong foundation.
What’s Included:
Five Pages
Is your website looking outdated or misaligned with your brand today? This package gives your content a fresh start while retaining what makes your business unique.
What’s Included:
I offer tailored website copywriting to meet your needs, including creating or refreshing pages like Home, About, and Services. Each piece of content is designed to reflect your brand, connect with your ideal audience, and achieve your business goals.
Strong website copy attracts more visitors, builds trust with your audience, and converts potential clients into loyal customers. It’s your digital storefront, so having clear, engaging, and professional content is vital for standing out in your industry.
Yes, I specialise in fitness, nutrition, and wellness. This allows me to craft content that truly speaks to people within these sectors while showcasing your expertise effectively.
We start with a free 15-minute consultation to discuss your goals and requirements. After that, I research your target audience, develop an initial draft, and work with you to refine the copy until it’s exactly what you need.
Absolutely! I integrate search engine optimisation (SEO) strategies into all content. This includes using the right keywords naturally and structuring pages to improve your website’s visibility online.
Timelines depend on the size and complexity of your project. For example, a single web page usually takes a few days, while a full website may require a few weeks. We’ll agree on a timeframe that works for you.
Pricing starts at £500 for a single page. Packages for multiple pages are available, such as the “Just the Basics” package (three pages for £1,250) or the “Website Refresh” package (five pages for £2,000). Costs are finalised based on your specific content needs.
If you’ve already started, I can help refine your content with my copy editing services. I’ll ensure it flows smoothly, aligns with your brand voice, and achieves the desired impact.
Yes, whether you’re launching something new or starting with a blank slate, I can create all your website copy from the ground up.
“As a very busy fitness trainer, I just didn’t have the time to keep up with updating my business content.
I engaged Claire to help with writing articles and blog posts and more recently a fortnightly newsletter.
The result has been sharing great content that connects with my community while I focus on providing a fitness service to my clients.
I am really happy and highly recommend Claire for anyone needing health and wellness copywriting!”

Personal Trainer, LIFT Inner West
(i) provide details of a business promotion
and
(ii) raise the profile of my team members
Claire visited my business and took the time to really understand our services and the message I wanted to communicate to my clients.
I am really happy with the results – an EDM which was clear, compelling, perfectly aligned with our brand’s voice and which has resulted in client bookings!
Working with Claire has been an absolute pleasure!
I highly recommend Claire for anyone looking for wellness copywriting services!”

Franchisee Owner, City Cave Balmain
“The Civil Aviation Academy has used Claire’s services for editing and formatting for several years. Her work is always on time and meticulous. Claire is happy to learn new skills if needed to meet our needs. We would recommend Claire to anyone needing a high standard and prompt return of any form of documentation, including lengthy manuals or short marketing material.”

CEO / Business and Training Manager, Civil Aviation Academy Australasia
“Claire recently re wrote my content for my website to promote my cooking sauces and Meat Loving Sauce Pack.
Claire was very methodical in her approach to achieving my goals. Our first meeting was to find out about myself and my business as the information drawn from this meeting was the foundation for her excellent work in delivering my message.
The message she crafted is expertly expressed, concise, engaging and easy to read. Claire’s ability to choose words that communicate the value and benefits of my products with clarity and impact is something I am very proud to showcase on my site.
Claire is a true professional copywriter and an absolute pleasure to work with. Her easy – going nature coupled with her dedication to making sure that I was totally satisfied made for a very positive and stress – free working experience with her. I highly recommend her.”

Owner – Butcher’s Pride, Philby’s Fine Foods
“I had the pleasure of working with an exceptional copywriter who truly understands the art of wordsmith. Claire’s ability to craft compelling and engaging content is nothing short of remarkable. Her work applies simple language, clear and precise descriptions, and targeted wording transformed our real estate agency’s marketing materials. Thanks to Claire’s expertise, our property listings now shine with captivating descriptions that draw in potential buyers effortlessly. Undoubtedly elevated our marketing efforts, and I couldn’t be more thrilled with the results. If you’re looking for a copywriter who delivers outstanding results, look no further – Claire is the one you need.”
Principal, Helium Property
“I have engaged Claire’s services to proofread website copy for the past year and I couldn’t be happier with the feedback she provides. As a copywriter, Claire has an insight into what is needed for engaging website copy. As a proofreader, Claire has an eye for detail – she WILL find a needle in a haystack! Claire picks up any grammar and punctuation errors as well as inconsistent word use, even if I send through 10 pages of website copy at once. I know my copy will come back polished and client ready once it has been to Claire for proofreading. Love working with you, Claire!”

Freelance Copywriter, Perth
Stop staring at a blank screen and leave your Website Copywriting to an experienced writer who understands the fitness, nutrition, and wellness landscape.